Why Do You Need SEO Optimization?
Business owners and marketers are aware of that SEO is a crucial factor driving website traffic. In case your content and site are not optimized properly, both mobile users and desktop users will face a tough time in having an organic search and attracting traffic to your site.
However, there are many SEO optimization benefits aside from increased traffic and to mention a few are:
Proper optimization for better rankings
The user experience is a crucial ranking factor. Having a good mobile-friendly design is expected even by the search engines so that there are good user signals and also relevant videos and photos generated. The elements are important to provide great experience and to improve user experience. The best user experience indicates more trust, higher conversion rates, and high brand loyalty.
Organic search accounts to 64% of website visits
It was observed that more than 310 million visits were found to 30 websites showing organic search and the account showed that it had 64% referral traffic. Other researches also indicated that the social networking sites remain critical for most businesses.
SEO tends to have higher close rates than its leads
The SEO leads show an average close rate of nearly 14.6% and this is much ahead to the closing rates of outbound leads that are at 1.7%. The original source makes sense that the searchers are looking for particular services or products and wish to buy from businesses that come strictly through research than attempting to attract outbound marketing strategies.