The beginner’s guide to Customer Profiling
The most challenging yet very effective way of a business to achieve success is to understand its customers. Understanding customers as in their likes, dislikes, hobbies, location, etc can be a strong foundation of user oriented marketing strategies that can drive maximum benefits. This article in short will help you to do customer profiling from the scratch:
- Understand your services with regard to their use:
The first and definitely not the foremost step is to deeply understand your products, services and solution and your aim as an organization. Although an ongoing task, this process is essential to understand who are your ideal customers and how your ideal customers are expected to use your products. How you present your services will determine their usage thus ensuring highest value to your ideal customers.It will also help you analyze how your customer demands and taste changes over the time and how you can cope up with it.
- Ask for customer feedbacks:
To create a customer profile which is accurate, you need to involve your customers in the process too. Perform surveys on your existing customers to find out what they think about your services and products. There are many tools like Check Box, Survey Monkey, etc are some of the tools that can be helpful for you.
Now convincing customers to fill the survey might not be an easy task, but by providing them something in return, you can convince them to complete the process. It should be a give and take approach for your customers. Also, make sure to ask the right questions in order to get the desired data.
- Identify customers based on demographics:
Now that you have to find out your ideal customers, you have to dig a bit deeper. As the heading suggests, you need to analyze their interests, gender, job history, location and much more. The more information you are able to collect about your customer, the better you will be able to defeat the increasing competition. Having a customer identity management solution can be a great help here. The solution not only provides a simple authentication process via social login, single sign-on but also gathers vital information from your customers and provides precious insights.
- Keep updating customer profiles:
A data that you have collected ten years ago is nothing but a piece of junk. In order to reap the benefits, you need to keep updating your database with the fresh details. To do that, document your findings in an easy-to-use template. Make sure to keep the template same for all the customer types. Make location, job role, etc as columns. This will make the process of database updation very easy and quick.
- Survey your customers:
Finally, make sure to perform surveys after regular intervals in order to stay updated on the changing habits and preferences of your customers. Now you must know that these habits and preferences will always keep changing based on the market trends and their experience. Also, make sure to send survey mails whenever you as on organization have introduced something new. This feedback will help you know what worked and what didn’t and where you need more enhancements.
Finally, customer profiling is a great way to portray your customers and serve them with exactly what they are expecting from you. So follow these five steps to move ahead in the process of profiling your customers.