Five Ways to Improve Your Marketing Reach
Whether you are selling top of the line luxury cars to the rich and famous or second hand beaters to the east side, finding your clients is always the biggest challenge. True, when it comes to the great American car, most families will find a way to afford the most car they can. But even if this is true, finding a way to connect to your clients can be a challenge to the most successful car dealership.
Today the online world makes this easier, if you know how. For many dealerships, blending the data they get from their CRM Dealer software with their skills online can give great results. Do you know that you can use these ways to improve your marketing into your community by simply using thay computer sitting on your desk? It’s that simple, really it is.
Connecting with Online Leads
If your dealership has a website and a Facebook page, you have a great place to get leads even if you don’t know it. When you add clear calls to action on these pages, you invite the visitors to your website and social media pages to connect with you.
Always be sure that your sign up forms are easy to find and fill out and that you have a way to email or text potential customers that visit your pages. Don’t forget that brochures they can download are a great tool to get things started.
Social Media Connects
We all hear how social media is the way to connect, but there is a smart way and a wrong way to do this. If you are new to the world of social media, don’t try to be all things to all clients. Pick one social media site, such as perhaps Facebook, to try first.
Stay current on it, write it up often and answer any questions that visitors may have. Letting them sit without keeping them current just gives your dealership a bad name. Better to never have a social media presence then the wrong one.
Newsletters and email campaigns are successful, but only if what you deliver is something they want to read. Don’t make the mistake of simply sending them ads; give them good relevant information. If you have white papers online on current issues, include links to them and talk about them in your newsletters. Texting coupons for products or to remind them of their service update is always a smart idea. Stay connected for a reason.
Use Your Automation Wisely
Today you can create marketing campaigns that make use of the information in your client files about what they prefer in a car, how they like to be reached and even more personal information. This all allows you to create specialized marketing materials that are tailored for each individual customer. Take advantage of this ability that your CRM system has to reach out in a specialized way to each and every customer.
Get Visual with Videos
One of the best ways to show off your best products is with video and YouTube has made that easier than ever. People love video and it has been found that they feel more engaged with someone who has posted a video over a simple image.
Show off the latest models at the showroom. Take them for a tour of your service bays or the latest in automotive gadgets. How about a weekly update on auto tips for your current customers? Whatever you choose to do, have fun with it and it will show. Revealing your passion for what you do is the best possible way to connect to your customers.